“Fifteen Seconds of Fame” by Ata TOAST Bozaci is an allusion to the selfie era, in which anyone and everyone can secure the admiration of a world community with two clicks. Ata has used for the first time pure digital tools and thus created a portrait series of personalities from around the world. This book is a composite of his digital portraits of Facebook friends – with a grinning macaque monkey thrown in for good measure – along with their views on social media. His portraits emphasize an iconic aspect of social media culture, the portrait photographs serving as user profile pictures on social media sites. Using full-frontal portrait shots to focus on his subjects’ facial features, the artist has successfully assembled a gallery of faces, or quite literally, a “face book”. Find out more about the book and the release (November 26th, Zurich, CH) here at his website!